Evaluation- who would be the audience for your media product? How did you attract/address your audience?

I think our main audience for our film opening would be teenagers aged 16-18 o the the relation with the character and the themes that are apparent in the book and the opening. Due to the themes representing teenage social issues such as depression and bullying our group believed that this was the appropriate age group to place this ruling too. In terms of audience being of a global range, I do not think this is the case since the main plot-line is a school shooting which is quite a niche subject matter in America. Also, since it is set in America with music, objects associated with the place and so therefore may not attract audiences globally. despite the film not being classified as a 'British film' due to most of the themes and set american  based yet the film having a complete British cast a filmed in america most of the attributes to it relate to Britain   

In this way, our film opening may be limited in its audience globally but should appeal to teenagers aged 16-18. According to the BBFC classification for film, our film would most likely receive a '15' certificate. This is due to the themes of drugs and perhaps later scenes of the school shooting and suicide being prohibited in a '12'.

what might be seen in a 15 rated film?

1.   strong violence
2.  frequent strong language (e.g. 'f***').
3.   portrayals of sexual activity
4.   strong verbal references to sex
5.   sexual nudity
6.   brief scenes of sexual violence or verbal references to sexual violence
7.   discriminatory language or behaviour
8.   drug taking